Plans and Pricing
SendDock offers a transparent pricing model with recurring monthly plans and the option to purchase additional packages that never expire.
Pricing Philosophy
SendDock operates with a BYO-SMTP (Bring Your Own SMTP) model, which means:
- ✅ You use your own SMTP provider (Hostinger, AWS SES, Resend, etc.)
- ✅ We don't charge by volume of sending directly
- ✅ You control your reputation for IP and deliverability
- ✅ No vendor lock-in - your data is yours
Our plans are based on:
- Number of projects you can manage
- Number of subscribers you can store
- Monthly sending limit included in your plan
- Advanced features (Multi-SMTP, Analytics, etc.)
Plans Comparison
| Feature | Free | Starter | Pro | Business |
|---|---|---|---|---|
| Price (Monthly) | $0 | $15/mo | $49/mo | $99/mo |
| Price (Annual) | $0 | $150/yr | $490/yr | $990/yr |
| Projects | 1 | 3 | 10 | 20 |
| Subscribers | 300 | 5,000 | 20,000 | 50,000 |
| Sends/month | 1,200 | 40,000 | 200,000 | 600,000 |
| Log Retention | 3 days | 30 days | 90 days | 180 days |
| Multi-SMTP | ❌ | ❌ | ✅ | ✅ |
| Advanced Analytics | ❌ | Basic | ✅ | ✅ |
| Webhooks | ✅ | ✅ | ✅ | Advanced |
| Support | Priority | Slack Connect | ||
| Custom Domain | ❌ | ✅ | ✅ | ✅ |
Free Plan
Perfect for:
- Personal projects
- MVPs and prototypes
- Testing SendDock
Limits:
- 1 project
- 300 subscribers
- 1,200 sends/month (approx. 40 emails/day)
- Logs stored for 3 days
Included features:
- Complete API
- Visual template editor
- Basic webhooks
- 1 SMTP configuration
The Free plan is perfect to get started. You can upgrade anytime when your project grows.
Starter Plan - $15/mo
Perfect for:
- Content creators
- Small businesses
- Projects with initial traction
Limits:
- 3 projects
- 5,000 subscribers
- 40,000 sends/month (approx. 1,300/day)
- Logs stored for 30 days
Included features:
- Everything in Free, plus:
- Custom domain for unsubscribe links
- Basic analytics
- Enhanced CSV import
Annual Savings: $30 (2 months free)
- Monthly: $15/mo × 12 = $180/year
- Annual: $150/year (16% discount)
Pro Plan - $49/mo (Most Popular)
Perfect for:
- Growing startups
- SaaS with active email marketing
- Small agencies
Limits:
- 10 projects
- 20,000 subscribers
- 200,000 sends/month (approx. 6,600/day)
- Logs stored for 90 days
Included features:
- Everything in Starter, plus:
- Multi-SMTP Support: Multiple providers with failover
- Advanced Analytics: Open rate, click tracking, detailed charts
- Priority Support: Responses in < 24 hours
- A/B Testing (coming soon)
Annual Savings: $98 (2 months free)
- Monthly: $49/mo × 12 = $588/year
- Annual: $490/year (16% discount)
Business Plan - $99/mo
Perfect for:
- Established companies
- Large agencies
- Power users with multiple projects
Limits:
- 20 projects
- 50,000 subscribers
- 600,000 sends/month (approx. 20,000/day)
- Logs stored for 180 days
Included features:
- Everything in Pro, plus:
- Advanced Webhooks: Custom events, advanced retry logic
- Slack Connect Support: Direct channel with the team
- Higher API Rate Limits
- Personalized onboarding
- Guaranteed SLA (99.9% uptime)
Annual Savings: $198 (2 months free)
- Monthly: $99/mo × 12 = $1,188/year
- Annual: $990/year (16% discount)
What Happens When Reaching the Limit?
Monthly Sending Limit
When you reach 100% of your monthly included limit:
- Sends automatically pause
- You receive an email notification
- You have two options:
- Wait for the next cycle (resets on the 1st of each month)
- Purchase an additional package (see next section)
SendDock notifies you when you reach 80% and 90% of your monthly limit, so you can plan ahead.
Subscriber Limit
You can't add more subscribers when you reach your limit. To continue:
- Upgrade to a higher plan, or
- Purchase an additional subscriber package
Project Limit
If you reach your project limit, you need to upgrade your plan to create more.
Additional Packages (Lifetime)
This is SendDock's unique feature: Packages that never expire.
How Do They Work?
Imagine you have the Starter Plan ($15/mo) which includes 40,000 sends/month.
In November, you run a large campaign and:
- Use your 40,000 included sends
- But need to send 60,000 more emails
Solution: Buy a package of +20,000 sends for $10 (example)
Month 1 (November):
Included sends: 40,000
Purchased package: +20,000
------------------------
Total available: 60,000
Used: 60,000
Remaining: 0
Month 2 (December):
Included sends: 40,000 (your monthly plan renewed)
November package: 0 (you consumed it all)
------------------------
Total available: 40,000
But if in November you had only used 50,000:
Month 2 (December):
Included sends: 40,000 (your monthly plan renewed)
November package: +10,000 (leftover from last month)
------------------------
Total available: 50,000
Additional packages never expire. They are consumed month by month until depleted. If you buy 100,000 extra sends and only use 1,000 this month, the remaining 99,000 stays available forever.
Available Packages
Send Packages
| Package | Price | Cost per Email |
|---|---|---|
| +10,000 sends | $8 | $0.0008 |
| +20,000 sends | $15 | $0.00075 |
| +50,000 sends | $35 | $0.0007 |
| +100,000 sends | $65 | $0.00065 |
| +500,000 sends | $300 | $0.0006 |
Subscriber Packages
| Package | Price |
|---|---|
| +1,000 subscribers | $10 |
| +5,000 subscribers | $40 |
| +10,000 subscribers | $75 |
| +25,000 subscribers | $175 |
When to Buy Packages
Buying packages makes sense when:
✅ You have a large one-time campaign (product launch, Black Friday) ✅ Your usage varies month by month ✅ You don't want to permanently upgrade to a higher plan ✅ You prefer to pay only for what you use
Upgrading your plan makes sense when:
✅ You consistently reach your monthly limit ✅ You need advanced features (Multi-SMTP, Analytics) ✅ You prefer to predict your exact monthly spending
Billing and Cycles
Monthly Cycle
- Billed each month on your subscription date
- Example: You subscribe on January 15 → next invoice February 15
- Sending limits reset each cycle
Annual Cycle
- Billed once a year
- 16% discount (equivalent to 2 months free)
- Sending limits still reset monthly
- Can't change to monthly until the year expires
If you know you'll use SendDock for more than 6 months, the annual plan always comes out cheaper.
Plan Changes
Upgrade (Increase Plan)
You can upgrade your plan at any time:
- Go to Dashboard → Billing
- Click "Upgrade Plan"
- Select the new plan
- The difference is prorated for the remaining period
Example:
- You're on Starter ($15/mo)
- On day 15 you upgrade to Pro ($49/mo)
- You already paid $15 for the full month
- You're charged: ($49 - $15) × (15 days remaining / 30 days) = $17
- Total charged today: $17
- Next full $49 invoice will be next month
Downgrade (Reduce Plan)
You can reduce your plan, but with considerations:
- The change applies at the end of the current period
- No refund for remaining time
- You must be within the limits of the new plan
- Example: Can't downgrade to Starter (3 projects) if you have 5 active projects
Steps:
- Go to Dashboard → Billing
- Click "Change Plan"
- Select the lower plan
- Confirm (will apply when renewing)
Before downgrading, make sure you're within the new plan's limits. SendDock will alert you if you don't meet the conditions.
Payment Methods
SendDock uses Lemon Squeezy as payment processor. We accept:
- 💳 Credit cards (Visa, Mastercard, Amex)
- 🏦 PayPal
- 🌍 Local methods (depending on your country)
Supported currencies:
- USD (US Dollar) - Default
- EUR (Euro)
- GBP (British Pound)
Billing and Taxes
Invoices
All invoices are automatically sent to your billing email:
- Invoice date
- Charge breakdown
- Payment method used
- PDF download
You can view all your invoices in Dashboard → Billing → Invoice History.
Taxes (VAT/Sales Tax)
- If you're in Europe, VAT applies according to your country
- Provide your VAT ID for exemption (registered businesses)
- In Latin America, some countries require additional tax information
Cancellation
You can cancel your subscription at any time:
- Go to Dashboard → Billing
- Click "Cancel Subscription"
- Your plan will remain active until the end of the paid period
- No refunds for early cancellation
After canceling:
- Your data remains for 30 days (you can export it)
- You can reactivate anytime within those 30 days
- After 30 days, your account is permanently deleted
Before canceling, make sure to export all your subscribers and templates. After 30 days, we cannot recover your data.
Frequently Asked Questions
Can I try SendDock for free?
Yes, the Free Plan is available without requiring a credit card.
Do additional packages really never expire?
Correct. Once purchased, additional sends or subscribers remain in your account until you consume them, no matter how much time passes.
What happens to my packages if I downgrade?
You keep all additional packages you've purchased. Only the monthly limit included in your base plan is reduced.
Can I change from monthly to annual mid-cycle?
Yes. The remaining monthly payment is prorated and the difference is charged for the annual plan.
Are there discounts for non-profits or education?
Contact us at billing@senddock.dev with documentation of your organization. We offer 30-50% discounts for non-profit and educational organizations.
What does "Slack Connect" support include?
In the Business plan, we create a shared Slack channel between your team and ours for immediate responses.
Enterprise Plan
Need more than 600,000 sends/month or more than 50,000 subscribers?
Contact us at enterprise@senddock.dev for a custom plan that includes:
- Custom limits
- Guaranteed SLA
- Dedicated support
- Personalized onboarding
- Deliverability consulting
- Special volume pricing